Senior Marketing Manager - Standard Chartered Bank in Dubai

Job Title: Senior Marketing Manager - Retail Products

Job ID: 378022

Job Function: Marketing

Location: United Arab Emirates-SCB

Why Standard Chartered?
Standard Chartered is a leading international bank operating in some of the most dynamic markets in the world, in Asia, Africa and the Middle East. Our successful and sustainable business is built on doing tangible, long term good for our people, our customers and the communities we serve.
Job Description
Assisting in developing the marketing communication agenda for High Value Segments across Middle East.
Key Roles & Responsibilities
Key responsibilities would include, but not be limited to:
- Be High Value Segments point of contact for ROI-led marketing communication insights, plans and execution solutions
- Develop and execute long and short-term marketing plans and consolidate tracked success for High Value Segments
- Document marketing budget and marketing financials (procurement, accruals and payments)
- Promote multi-CB products, bundles and cross-sell
- Liaison with in country legal on trademark searches and registrations (Trademark Manager)
- Adherence to brand and CB guidelines
- Manage the relationships with group vendors (TBWA or their network agencies) and quality of inputs and outputs
- Manage other third-party supplier relationships and quality of outputs
- Provide insight on promoting High Value Segments using innovative and cost-efficient media
- Assist drive productivity from all advertising and marketing investments, from tracking and measuring campaign KPIs
- Plan and execute marketing calendars for ME markets in coordination with local and regional marketing/product/segment stakeholders
- Ensure CB products exposure at the bank’s customer touch points in line with CB’s strategy and direction
- Follow marketing processes and adhere to bank and central bank’s rules as guided by L&C
- Monitor competition marketing activities, inform stakeholders and advice counter plans
- Follow the marketing decipline and processes such as briefing, expectation management, SLA, agency relations, financials (budget & ROI), stakeholder management, guidelines, regulatory and marketing councils
- Source strategic partnerships to drive High Value Segments exposure, sales and usage through programs like tie-ups, co-branded products and other reciprocally benefitial schemes
Qualifications & Skills
- Strong understanding of marketing initiatives, combined with an ability to derive a concept/solution based upon a brief received
- Experience of producing marketing collaterals and general BAU documents, events, etc
- Knowlege of financial services industry from either an in-house or an agency perspective - ideally product and marketing knowledge
- Extremely strong written and verbal communication skills
- Ability to multi-task and work to multiple challenging deadlines


How To Apply

You can search and view current opportunities across our organisation and apply immediately by registering or logging in to our careers website www.standardchartered.com/careers. To help speed up your application, please note the following:

- You will need to log in (or register if you are visiting our careers site for the first time) before you can apply for a specific role

- Some roles may require you to undertake an online talent assessment in addition to completing the application form (to facilitate this process it is preferable that you provide us with an email address as part of your contact information)
- We will ask you about your education, career history and skills and experience, it may be helpful to have this information at hand when completing your application

It usually takes 15 - 20 minutes to complete the application form; you can save your application at any time and return to complete it at your convenience.

Deadline: 21/04/2013