Reference: MM/ECL/130423
Advert Details
Recruiter: Armada Human Capital
Contract Permanent
Location: Nairobi
Available: Upon confirmation
Category: Advertising / Marketing / PR
Offer: Open
Introduction
SUMMARY:
Our client was registered in 1993 as a company limited by guarantee. The Board members includes Protestant Churches, Kenya Catholic Secretariat and Non-Governmental organizations (NGOs) involved in the informal sector entrepreneurship promotion and development.
Minimum Requirements
EXPERIENCE:
At least five (5) years relevant Marketing experience with Micro Finance Institution or financial sector in a Managerial position
SKILLS AND CERTIFICATION:
Bachelor’s degree in Business, Marketing or Social Science
Post graduate diploma in marketing and/or business development or related field, or commensurate (equivalent) as an added advantage
Excellent communication and report writing skills
Strong negotiation and persuasive skills
Computer skills (MS Office Suite)
Good analytical skills
Job Specification
SUMMARY:
Our client was registered in 1993 as a company limited by guarantee. The Board members includes Protestant Churches, Kenya Catholic Secretariat and Non-Governmental organizations (NGOs) involved in the informal sector entrepreneurship promotion and development. They recognize microfinance as a powerful instrument to promote development and self-reliance of economically active communities. Their vision is to champion world of human dignity and prosperity.
As a professional organization, they endeavor to be democratic, participatory and gender sensitive. Our client appreciates that credit should facilitate building desired positive changes in conditions within the socio-economic environment. When they lend money to organizations for a particular project, the loan allows them to have project facilities they need as they continue to raise funds over time to pay it back. This way, organizations ultimately take full responsibility for their own development. Their experience over the years ensures that loans provided have a great impact and promote the welfare of the community. Their networks and Groups are geared towards poverty reduction. They have employed 153 staff dotted all over the country.
Job Objective:
To be responsible for developing and maintaining marketing strategies to meet agreed company objectives, evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed and oversees all marketing, advertising and promotional staff and activities.
PRIMARY RESPONSIBILITIES:
Development and launching of new products
Provision of business development monitoring reports.
Coordinate the organizations external communication aimed at branding and image building.
Carry out periodic portfolio performance analysis of all products.
Maintain vibrant marketing strategies for all products.
Conduct period surveys to measure client satisfaction and credit needs.
Monitor and advice on client’s service delivery standards to clients.
Ensure maintenance and continuous update of the client’s Kenya website.
Coordinate the Company’s CSR activities
Develop and maintain productive relationships with the business community.
Conducting market research studies
Measuring external customer satisfaction levels
Researching and developing new products and new markets
Developing, implementing and evaluating programs for collections and creating customer loyalty programs
Developing tele-auditing programs
Developing, implementing and evaluating customer service strategies
Managing public relations with micro entrepreneur associations, support and training organizations, and providers of products and services for micro entrepreneurs
Monitoring the competition Proposing and participating in studies on opening new branches
Proposing and providing guidelines regarding maintenance of the corporate visual identity
Proposing the strategic marketing plan
Proposing the personnel recognition and incentive plan
Designing and overseeing the web page
Any other duties as may be assigned by the Supervisor from time to time.
ADDITIONAL INFORMATION:
CONTACTS ARISING FROM THE JOB:
Within the Organization
All staff
Outside the Organization:
Customers/Clients
Marketing and PR consultants
Government agencies
Research institutions
Local government officials
Peer organizations
AUTHORITY/DECISION MAKING:
The position makes recommendations to the supervisor on issues that relate to the marketing function at the client.
SPECIAL WORKING CONDITIONS:
The jobholder is required to work within normal working hours in an office environment, but may work long hours once in a while.
Occasionally may be required to travel to branches or to promotional events/functions
How to Apply:
http://www.myjobsinkenya.com/job/100017,1699560,256/Marketing%20Manager
Deadline:18/06/2013
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